What Do You Have to Offer B2B Sales Prospects?
Your sales development representative is responsible for generating leads for you to turn into sales, and once you have those leads, you’ll have your initial introduction or phone call. But what’s next?
Experts will tell you that following up through emails, phone calls and social media lead to more sales conversions. But that is just the beginning. An article on Forbes.com, Step-By-Step Guide To Following Up With B2B Leads Generated By SDRs, reports that it isn’t enough to just make contact on a regular basis. According to the article, “Instead of checking in, send something of value, such as case studies, webinars, whitepapers, ebooks or other free resources. Reconsider your sales enablement processes if your team doesn’t already have access to these resources.”
A full pipeline is the key to increased sales conversions and revenue streams. Strong, consistent sales prospecting is what will keep that pipeline full. While prospecting may seem less productive on some days than others, the fact that you keep doing it is what will matter in the long run.
Tactical Telesolutions specializes in lead generation solutions that are critical to a company’s success. To learn more, give us a call at (800) 700-7422 or visit us at https://www2.tacticaltelesolutions.com.