If you are holding an event related to your business or organization, a successful online registration process can mean the difference between a packed house and empty seats. This is especially true today when people want everything they do online to be quick and easy.
The following is a list of helpful tips to make sure that the registration process goes as smoothly as possible.
Tip #1: Be easy to spot. Make sure your event registration form is recognizable as coming from your business or organization. Use the same colors and logo as your business so people will immediately recognize that they are signing up for your event.
Tip #2: Keep it clean. Easy to read text (and not too much of it), lots of white space, clean lines—you get the idea. Nothing will cause people to decide against attending an event like a complicated registration form that is disorganized and difficult to decipher.
Tip #3: Don’t give too many options. If people have too many options to choose from, they may decide to think it over before registering. This can lead to them forgetting to register at all.
Tip #4: Ditch the account creation mandate. No one wants to divulge a lot of personal information in order to register for an event. Requiring them to do so will lead many people to pass on your event.
Tip #5: Keep it secure. When a site looks suspect, people will avoid it like the plague. Make sure your site is secure and that people know it.
Tip #6: Offer several payment options. When you take credit card payments, wire transfers, PayPal and other similar options, it drives home the fact that you are accommodating and want to make things as easy as possible for attendees.
Tip# 7: Make sure your registration form works on different browsers. If someone can’t register because your form doesn’t work on their browser, you will likely lose out on that registration. Plus, your company will look unprofessional in the process.
Tip #9: Keep the phone lines open. Always provide a phone number where registrants can call with questions or to make their reservation by phone. Even those registrants who do not use this option like to know that it is available.
Tip #10: Ask for feedback. When you ask people if their registration experience was pleasant, it shows you care. Further, you might get some important feedback that will help make your next online event registration even more successful!