Telemarketing Stands the Test of Time
It’s 2015 and the number of marketing techniques available is astronomical. From telemarketing to social media, reaching customers and prospects has never been easier or faster. In light of this fact, you would think some of the more traditional modes of marketing would be on their way out. While this may be true for some, one marketing technique that shows no sign of slowing down is telemarketing.
In fact, telemarketing actually works as well – if not better – than ever. Despite the fact that it has been around since the early 1970s, new technology has only improved and increased the efficacy of telemarketing. Internet and social media tactics allow for new lead generation methods, but when it comes to actually nurturing these leads, one-on-one conversation through telemarketing is still considered the pinnacle of marketing.
When it comes to marketing, personalization is what matters most. Personalized content, personalized website, personalized apps. All these have one thing in common – personalization. And there is nothing more personal than talking to a person one-on-one. While the steps leading up to a conversation with a customer or prospect may have changed in the digital marketing age, the final goal – speaking directly with a customer – has not changed.
Many people are surprised to learn that some of the savviest marketers in this age of technology are telemarketers. Quality telemarketing firms are able to harness the power of technology to gather greater insights into customers and leads. They also are experts in big data, reaching out with pinpoint precision to ensure that the correct message is delivered to targeted customers and prospects at just the right time. This is integrated marketing at its best.
There are other important reasons why telemarketing continues to gain ground:
- Telemarketing provides immediate feedback from a customer or lead. When you are talking to a person, you are able to better understand exactly what he or she is looking for right now.
- When a lead responds via a website or social media site, it is difficult to confirm if the contact is a decision maker. When you talk to a lead you can find out much easier if the person on the other end of the line is able to make crucial purchasing decisions.
- Telemarketing provides enhanced lead follow-up by creating a personal relationship with a customer. It is no surprise that when a customer is contacted by phone, they feel more valued. And valued customers are repeat customers.
- Telemarketing produces results that are simply and accurately measured. For example, number of calls made versus appointments set.
Telemarketing is one of the most powerful tools any business can employ. When coupled with digital marketing techniques such as email marketing and social media, it becomes even more powerful.