Selling to Inbound Leads Involves a Very Specific Conversation
Today, many sales prospects check out a company’s product or service online and then call that company to learn more. These calls, or inbound leads, require a different approach than outbound leads.
IMPACT published an article, 6 Ways Selling to Inbound Leads is Different from Outbound Leads, which outlines the importance of knowing how to engage inbound leads who actually pick up the phone. It includes six ways to help improve conversion rates:
- Have a consistent sales story
- Use questioning to influence behavior
- Make them talk 70 percent of the time
- Stay away from specifics (when possible)
- Don’t sell through email
- Teach them one, remarkable thing
It can be difficult to know just how to interact with inbound leads if you aren’t used to doing it. In such cases, outsourcing may be the way to go. If you need help with inbound lead generation, Tactical Telesolutions is here to help. Since 1991, we’ve helped companies just like yours effectively convert inbound leads. To learn more, give us a call at (800) 700-7422 or visit us at https://www2.tacticaltelesolutions.com.