How and Why You Need to Measure the Performance of a Marketing Campaign
Performance metrics are critical to the success of any marketing campaign. Without them, you will never know what elements are working and what ones need to be tweaked. Unfortunately, knowing which metrics to use is often more difficult than measuring the metrics in the first place.
There are a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. The digital age has brought about widened reach and pinpoint targeting accuracy.
Wondering if telemarketing still fits into the marketing mix? Consider this: Research shows that making a cold call to a lead opens you up to sales opportunities better than any other marketing channel.
In a perfect world, companies wouldn’t have to choose between lead and demand generation. Unless you have an unlimited budget, however, chances are you will have to make a choice. So how do you decide?
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