How to Create New Revenue Opportunities with Existing Customers

If you are looking to grow your business, you need to consider how you can open up new sales opportunities with current customers. While most business owners know that it’s easier and more cost-effective to retain existing customers than acquire news ones, many businesses today still focus more on new customer acquisition.

One way businesses can shift their focus and increase revenue is by cross-selling. An article from Marketing Technology Insights, 3 Marketing Strategies for Unearthing New Opportunities with Existing Customers, highlights the fact that optimal cross-selling starts by analyzing existing consumer and purchase data over the last year to identify best-selling product categories and determine complementary ones.

Once brands discover what product categories are frequently purchased at the same time, they can develop a deeper understanding of customers and what they are interested in. This knowledge can improve cross-selling success.

Many types of cross-selling can be accomplished through outbound calling. If you are looking for a cross-selling partner that has a great deal of experience with these types of calls, give us a call at (800) 700-7422 or visit us at We look forward to helping you reach your cross-selling goals and growing your business through existing customers.

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