Follow-Up Calls Critical Step in B2B Sales Conversions
No one ever said follow-up calls were easy. They are, however, essential to sales conversions. Why? Because they weed out business-to-business prospects who are not interested in what you are selling. That leaves you with more time to spend on prospects who are likely to convert!
Follow-up calls don’t mean much if they don’t turn prospects into customers. And the only way to make sure these calls help guide prospects further through the sales funnel is to make sure they deliver value.
Follow-up campaigns are critical for sales conversions. From telemarketing calls to emails to sales letters, each touch point brings another opportunity to make a sale.
Research shows that 80 percent of sales require at least five follow-up calls. Despite this fact, many salespeople give up after just one follow-up call. So why are these calls so important? There are several reasons.