Data Audits Save Small Businesses Big Money

Small businesses waste a tremendous amount of their sales and marketing budgets when they use incorrect or low-quality data. That is why it is so important to perform regular data audits.

In article on, 7 Data Cleansing Activities Companies Should Perform, reports that roughly 20% of small business databases include bad data. The article lists what these small businesses need to do to make sure they are not being stymied by poor data.

  1. Monitor errors
  2. Standardize your data entry processes
  3. Validate and maintain data accuracy
  4. Scrub for duplicate data
  5. Analyze results
  6. Communicate with your team
  7. Include a feedback process

The benefits of data cleansing are numerous and include increased efficiency, happier customers and fewer frustrated employees. And those are just the beginning.

If you are looking for help when it comes to data base scrubbing, the experts at Tactical Telesolutions can help. Give us a call today at (800) 700-7422 or visit us at