Many marketing experts will tell you that at the start and end of a sales engagement, phone calls are almost always the best course of action. At the beginning of a relationship you want to make a connection and when you close a deal you want to cement the relationship. There are plenty of lead nurturing tactics to use in between – email, for example – but nothing will every replace the sound of a voice on the other end of a call.
When it comes to connecting with prospects, most companies put all their eggs in one of two baskets – cold calling or cold emailing. The truth is, however, that the best way to begin engaging with prospects involves calling and emailing.
If you are a technology company trying to decide between in-house telemarketing or outsourcing lead generation efforts, you are not alone. Every day, more and more tech companies are struggling with that very same dilemma.