Why Writing Off Cold Calls Could Hurt Your Sales Numbers

Many marketing experts will tell you that at the start and end of a sales engagement, phone calls are almost always the best course of action. At the beginning of a relationship you want to make a connection and when you close a deal you want to cement the relationship. There are plenty of lead nurturing tactics to use in between – email, for example – but nothing will every replace the sound of a voice on the other end of a call.

Cold Calling vs. Cold Emailing

When it comes to connecting with prospects, most companies put all their eggs in one of two baskets – cold calling or cold emailing. The truth is, however, that the best way to begin engaging with prospects involves calling and emailing.

Why Tech Companies Benefit from Outsourcing Lead Generation Efforts

If you are a technology company trying to decide between in-house telemarketing or outsourcing lead generation efforts, you are not alone. Every day, more and more tech companies are struggling with that very same dilemma.