It’s no secret that COVID-19 has turned the world of sales and marketing on its head. However, this doesn’t mean that it is no longer possible to generate B2B leads and convert sales – even during the current pandemic. The key is to meet prospects where they are right now.
Things may never be the same when it comes to B2B sales but that doesn’t mean you can’t be as successful as ever. And while it may sound odd to talk about setting B2B appointments during a pandemic, setting appointments is actually one of the smartest things you can do to protect your business during these tough times.
It is easy to see how COVID-19 has altered the marketing landscape. What is often harder to understand is why some B2B marketers have adapted more easily than others. The fact is the most successful companies are successful because they found ways to innovate.
Successful lead generation in the midst of a global pandemic presents unprecedented challenges. In order to rise to these challenges, marketers must be mindful of the fact that what worked in the past may no longer work due to a shift in buying behaviors and patterns. There are ways, however, to customize lead generation strategies in these uncertain times.