Four Misconceptions about Outsourcing Appointment Setting Tasks

Many companies would love to outsource their appointment setting tasks because they believe doing so would save them valuable time and resources. They are absolutely correct. When companies do not delegate appointment setting to their salespeople, these salespeople are able to do what they do best-close sales. Likewise, hiring an in-house staff to complete these […]

How to Handle Inbound vs. Outbound Appointment Setting

Appointment setting happens one of two ways. Inbound calls become appointments if the prospect calling believes that their inquiry was handled well and that the business they are approaching is a good fit. Outbound calls lead to appointments when the lead is looking for what the business offers, and the business is able to convince […]

How Defining a Buyer Persona Leads to B2B Appointment Setting Success

Appointment setting without a clearly defined buyer persona is a recipe for low success rates. By the same token, identifying your buyer persona can lead to not only more appointments but more sales, as well. Failing to identify your ideal buyer persona not only leads to fewer and less productive appointments, there are other drawbacks, […]