Software-as-a-Service provider of revenue cycle management solutions Healthcare/Cloud Computing
Medical Billing Soft Manufacturer Project Case Study
XIFIN boosts its marketing and sales team efficiency using Tactical TeleSolutions, Inc. lead generation/appointment setting, lead nurture and event registration services
XIFIN is a Software-as-a-Service (SaaS) provider of revenue cycle management solutions that help diagnostic service providers improve financial performance and enhance operational efficiency with a compelling return on investment and rapid time-to-value. The company has received continual industry recognition, including being named to the Inc. 5000 fastest growing privately held companies 2007 through 2010, and ranking among Deloitte’s Technology Fast 500.
XIFIN’s financial management system and services helps diagnostic service providers automate their billing systems, manage medical claims filing, and reduce the risks associated with regulatory compliance. Designed around proven industry best practices harvested from more than 25 years experience in managing and optimizing the billing operations for some of the nation’s largest laboratories, the XIFIN solution is a hybrid of traditional billing approaches that fill the critical gaps between traditional, on-premises software, and fully outsourced billing.
XIFIN’s prospect universe is one that is not well covered by traditional marketing lists, requiring a great deal of research and cold calling. XIFIN needed a partner which could be integrated as a seamless component in their sales and marketing process, discovery calling and qualifying prospects and setting appointments so they could optimize the time of their direct sales force on real selling opportunities. In addition, XIFIN required a partner that could integrate with their CRM and Marketing automation tools as if they were marketing staff members.
Tactical TeleSolutions, Inc. developed and implemented a lead generation and qualification phone-based program that entailed consultative set up and professional discovery calling to generate qualified leads/phone appointments and event attendees, meeting specific qualification criteria for XIFIN.
The Tactical TeleSolutions, Inc. team secured sales leads and registrants at conferences and corporate events which increased the effectiveness of XIFIN’s sales and marketing campaigns. Tactical TeleSolutions provided an open line of communication and transparency into its activities. In addition to qualification details of prospects, the XIFIN sales team was able to listen to recorded conversations with prospects. That extra service enabled XIFIN to tweak the message as well as understand some of the more subtle interactions prior to our contact.