How Outsourcing Fundraising Calls Can Bring in More Donations

How Outsourcing Fundraising Calls Can Bring in More Donations

Fundraising can be a difficult task for even the most organized and efficient organizations. Further, with every dollar spent on overhead being a dollar diverted from its core mission, it is vital that fundraising campaigns are as cost-effective as possible.

While using volunteers to make outbound fundraising calls may seem like the most economical solution, the fact is that such volunteers simply do not have the training to bring in the amount of donations that trained call center agents are able to deliver. This means that the money spent on hiring seasoned fundraising professionals can actually mean more money for an organization in the long run.

Calling current and prospective donors and asking for support takes a certain touch that does not come naturally to most people. Even individuals who are strongly invested in a charity’s mission may have a hard time articulating the need for donations and successfully ask for support.

When you hire a quality, experienced telemarketing firm to handle fundraising calls, you can be confident knowing donors are being asked for support in the most effective way possible. The key is to partner with a telemarketing firm that has consummate professionals on staff who will represent your organization in the manner it deserves.

In order to hire the best telemarketing firm to solicit donations for your organization, you need to be able to answer yes to the following questions:

  1. Are they able to communicate effectively with the type of donors that give to your organization? Every organization has a unique donor base and call center professionals must be able to relate to each particular type.
  2. Do they have experience asking donors for support? This may seem like a given but the people who are making calls must show no hesitation in asking for a donation. If they do show any hesitancy, the person on the other end is sure to hesitate when it comes time to donate!
  3. Are they able to connect on a personal level regarding your organization’s mission? The right call center agents will know your organization well and will be comfortable speaking about its mission.
  4. Do they know how to really listen? Call center agents who do not know how to listen to donors can be as ineffective as agents who don’t talk at all. It might be hard to believe but some donors have been cut off when they are trying to make a donation!
  5. Are they comfortable asking for all types of gifts? Whether you are asking a donor for a few dollars or much, much more you need to be confident that the amount being asked for is appropriate. Many inexperienced fundraisers may apologize for asking for certain amounts, leading to smaller gifts.

Asking for money – no matter how worthy the cause – can be an intimidating prospect. Thankfully, there are professionals who can do this tough job for you, helping your organization raise the important funds it needs.

Boutique Telemarketing Firm or Call Center – Which is Right for You?

Boutique Telemarketing Firm vs Call Center – Which is Right for You?

Boutique Telemarketing Firm or Call Center – Which is Right for You? Right or wrong, call centers have a reputation as a place where thousands of identical calls are made each day and there is little room for personalized customer service.

It’s true that agents at most call centers work from a script that is, for the most part, set in stone. They also speak mainly to lower-level managers who are not usually authorized to make high-level decisions. Most of these managers are interested only in finding the best deal or lowest price.

Thinking a large call center is your only option can be discouraging if you need help with specialized tasks such as:

  • Getting past gatekeepers
  • Talking directly with decision makers
  • Making complicated cold calls to top-level executives
  • Setting appointments
  • Generating qualified leads
  • Nurturing existing leads

Thankfully, there is an option other than a large call center. A boutique telemarketing firm. While large call centers can work well in situations where people simply order products, boutique firms use highly-trained sales professionals that act as an extension of your sales team. But don’t be fooled, despite their high-touch approach, boutiques firms are well able to handle a large numbers of calls.

One of the most important differences between a large call center and a boutique firm is the type of training agents undergo. Since the goals of most call center agents are very specific, and they are discouraged from going “off script,” they need less professional development than their counterparts at a boutique firm.

Agents at boutique firm, on the other hand, are highly-trained professionals who must understand the intricacies of lead generation, lead nurturing, and appointment setting. They also must be able to get past gatekeepers and establish strong relationships with decision makers.

It is important to note that boutique firms and call centers each have a place and one is not better than the other. Instead, which is better depends on your unique needs. In most cases a call center works best when you are selling a pre-existing commodity to mid-level executives or purchasing agents. A boutique firm works best when you have a complex product or service that can be modified for specific customer needs and you need to interact with high-level decision makers or executives.

Can Telemarketing Replace Face-to-Face Interactions?

Can Telemarketing Replace Face-to-Face Interactions?

Many companies have made the decision to use telemarketers to handle small or inactive accounts and prospects. This decision has proved effective and is based on several factors.

Telemarketing can complement salespeople in the field by reaching out to new customers or markets without committing a great deal of time, money, or manpower. Telemarketers can also sell products and services to existing clients in places where there are no salespeople available or when sending a member of the sales team would be cost-prohibitive.

Telemarketing makes good financial sense when it comes to interacting with customers who generate revenue, but not enough revenue to justify traveling long distances to meet with them on a consistent basis. Since these customers can constitute a large part of a company’s business, it is essential that they are well taken care of. However, they still do not generate enough sales to pull resources away from a company’s top-tier clients.

By hiring a professional telemarketing firm, all customers are nurtured in a way that makes them feel valued. Using telemarketing for a portion of a company’s clients means that there won’t be a strain on the company’s bottom line. What’s best, many of the accounts serviced by telemarketing are so well taken care of they eventually grow into top-tier accounts.

Companies must make the careful distinction between which accounts should be called on in-person, and which should be taken care of via telemarketing. Many business owners may be surprised to find that even some lucrative clients do better with telemarketing. This is especially true when their purchasing cycle is already well-established. Often these customers actually prefer not to take the time for face-to-face interactions. After all, time is money.

Telemarketing also works well for inactive accounts that may or may not become active again. These clients certainly need to be nurtured, but sending salespeople to call on them cannot always be financially justified.

If you have not considered the idea of using telemarketing to support your sales team, you may want to explore that option. Telemarketing is a great way to nurture and connect with potential and existing customers so that they don’t fall through the cracks or put unnecessary strain on your company’s finances.