Successful Outbound Telemarketing Campaigns Follow the Latest Trends
Outbound telemarketing remains an excellent way for B2B and B2C marketers to generate sales leads in an atmosphere where social media and other digital marketing methods seem to reign supreme. The fact that outbound telemarketing is holding its own, however, isn’t just a matter of luck. Instead, the telemarketing industry has worked hard and done an excellent job of evolving and keeping up with the times.
The best telemarketing firms, in order to remain relevant and effective, stay up-to-date on industry trends. These telemarketing firms then update the methods they use to identify prospects. They also update their scripts to reflect these trends.
These efforts ensure that a quality telemarketing firm will help make the marketing efforts of its clients as successful as possible. Equally important, data collected through each telemarketing campaign is used to make subsequent campaigns even more successful.
So what are some of the trends telemarketing firms can use to make sure they are connecting with sales leads in the most effective ways possible?
- Industry trends: Certain times of the year are important for different industries. For example, the auto industry is buzzing when the new model year cars come out. Major trade shows and conventions will be significant for different industries, as well. By being aware of when people in particular industries will be more receptive to particular sales pitches, you can be confident that there will be more sales conversions.
- Customer Trends: Black Friday, tax season, summer travel season, and back-to-school are all ideal times to contact consumers. Consumers who have particular products on their minds will be more responsive to hearing about those products.
- Regional Trends: Certain holidays or historical or religious events are more relevant in different parts of states or countries. Many states have unique and significant events that can be capitalized on, as well.
When outbound lead generation is too broad, a telemarketing campaign usually ends in failure. Therefore, it is essential that precise segmentation be used. The trends listed above allow telemarketing firms to identify the most promising leads.
Outbound telemarketing by trend is especially important when you consider that, in almost all cases, a few quality leads will always trump a greater number of unqualified leads. And filling your sales funnel with unqualified leads is a waste of your sales team’s time and can negatively affect your bottom line.