In today’s competitive business environment, marketing your product or service takes a multi-channel approach. And while it might seem that in such a highly digitized world, telemarketing wouldn’t be as relevant as it once was but that is not the case.
Although telemarketing has been around since the 1970s, the technology and tools it uses presently are as sophisticated as any currently available. Further, just because there are new marketing tools available, it doesn’t mean that the tried-and-true methods are no longer useful.
Study after study has shown that even with marketing tools like social media, search engine optimization, and interactive websites, it is tough to beat the value of talking to a customer one-on-one. Telemarketing’s highly-personalized conversations are especially effective for lead generation and lead nurturing.
Today’s telemarketers are adept at using new technology to make what they do more effective. For example, armed with big data, telemarketers can pinpoint who to talk to, when to talk to them, and what to say.
Experts anticipate a rise in more personalized marketing techniques in the coming months. And talking one-on-one with potential customers is as about as personal as it gets. Telemarketing is expected to continue to grow in popularity because savvy marketers know to put their money in methods that have the best return on investment. Telemarketing is one such investment.
While technology is helping to make sure that telemarketing remains on the cutting edge of marketing, the human element is what makes it so successful. This is one reason why you should strongly consider outsourcing your telemarketing campaign. Professional telemarketing companies have a firm grasp on how to harness information and use it to achieve the desired results. They also have a team of professionals who are experienced in connecting with decision makers over the phone.
It is important to remember that today’s successful telemarketing efforts have carefully formed objectives. These include:
- A marketing plan with accounting and analysis criteria
- Effective scripts, sales outlines, and presentations
- Training and hiring procedures for supervisors and sales personnel
- Analysis and evaluation of all campaigns, marketing personnel, and return on investment
- Established goals
- Emphasis on follow-up
Telemarketing is anything but a thing of the past. Instead, its evolution over the years has made it one of the most effective and affordable marketing techniques available today.