Traits of Effective Lead Generation Programs

An effective lead generation program is vital to the success of any business. But just as no two companies are exactly alike, there is no one-size-fits-all lead generation program that will work for every business. Lead generation programs need to be tailored to the particular product or service a company offers, as well as to […]

Are Your Lead Generation Efforts Failing to Produce Results?

Nothing is more disappointing than working hard to develop a lead generation program only to be rewarded with few, low-quality leads, poor appointment setting results, and a lack of closed sales. If your lead generation efforts have failed to meet your expectations, the first thing you need to do is identify what mistakes you are […]

Not All Leads are Created Equal

Anyone who works in sales can tell you what they consider to be a lead. But the definition of a lead varies depending on who is doing the talking. In the most general terms, a lead is the initial stage of the sales process and identifies a business or person who could potentially buy the […]