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Does Your Lead Generation Strategy Need to Shift Gears During the Pandemic?

It is easy to see how COVID-19 has altered the marketing landscape. What is often harder to understand is why some B2B marketers have adapted more easily than others. The fact is the most successful companies are successful because they found ways to innovate.

Lead Generation in the Time of COVID

Successful lead generation in the midst of a global pandemic presents unprecedented challenges. In order to rise to these challenges, marketers must be mindful of the fact that what worked in the past may no longer work due to a shift in buying behaviors and patterns. There are ways, however, to customize lead generation strategies in these uncertain times.

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The Impact of the Coronavirus on Lead Generation

Lead generation is critical to the success of a business. Unfortunately, the current coronavirus pandemic is making the process more challenging. Knowing how to engage with leads when you aren’t sure about their current situation can be particularly daunting.

Is it Time to Outsource Your Sales Appointment Setting?

Deciding to outsource your B2B sales appointment setting is something many companies resist. After all, nothing is more important to a business than building a strong sales funnel so it is hard to relinquish control of that task. However, building a strong sales funnel takes a great deal of time and expertise and involves more than just adding leads into your funnel.