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How Cross-Selling Increases Profits and Decreases Costs

One of the most effective ways to grow a business is by cross-selling more products or services to current clients. They know you, so the cost of cross-selling an existing client is much lower than acquiring new business. You also can expect a much higher response rate because you’ve already established a relationship with them. And since they already understand and buy into the value you offer, it’s a much shorter sales cycle!

Does Your Sales Team Need a Coach?

Thanks to COVID-19, most companies are struggling to reach their sales goals. That is why hiring a sales coach has never been more important than it is now. Hiring such a professional isn’t a sign of weakness, either. Instead, it is a sign that an organization is committed to making the tough decisions necessary to elevate its sales team and help them succeed during these unprecedented times.