Sales Lead Generation
TTS has been doing successful higher end B2B sales lead generation and appointment setting for technology companies since 1991, and we have some metrics that are almost universal.
These results manifest in real time, and we can halt a campaign within any 3 day period.
Key factors for assessing sales lead generation strategies are:
- what kind of sales lead output do you need generated?
- what is the chain of command for passing those leads on?
- what is the goal and how do we measure that?
- Defined Goals
- Hand Off
The concept of outreach to establish Beta accounts is a very productive one. For the sake of this document I have focused on deployment of up to 2 agents over 3 months for ANY of them.
Set up is bundled in with list compilation and scripting at no extra charge. TTS only bills for hours called. We bundle in task activities like 1 to 1 email, inbound 800 lines returning to our team, etc.
Lists may be derived from Client resources, and if requested up to 1,000 records (per agreement phase) to be derived via TTS proprietary lists to provide additional data points.
Based on historical numbers with similar projects, estimate is that TTS can uncover and speak with key contacts at a rate of 3 per calling hour, leading to an ongoing funnel of records in escalation.
The Client defines parameters for a qualified opportunity.
TTS will typically generate a qualified opportunity on a spectrum between:
1 every 4 calling hours (2 per day per agent)- to 1 every 20 calling hours (2 per week per agent).
Key factors in estimating results and where they might land in that spectrum of “1 every 4 hours to 1 every 20 hours”:
- Message depth/number of qualifying questions.
- Cost/impact of product or solution.
- Market awareness of brand and/or value.
- Size of target enterprises.
- Target titles.
Averages increase over time, with 3 months of consistent calling achieving the peak results. TTS can easily scale to add or subtract agents from the team as you need them.
TTS has proven to be a quick and measurable way to cover ground. Our strategies come from years of working with myriad clients, and our tactics serve the needs of both Sales and Marketing.
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